You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Part of the recent studies reveal internet traffic which comes from mobile platform accounts much more 15% of the total visitors and it is rising. So, what does this mean for you? Well, it is wake-up call if you’ve not done anything to target the mobile web browsers. Since, the number of mobile web users has risen so drastically, you really should develop a mobile version of your website rrn your target audience to keep them connected, on the proceed!
What Should You You should?
For hooking in your web audience at large, you can get a different website for mobiles as well as for desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But developing a website developed for each single device and keeping them updated is a superb ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying smartphones. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Web design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web site design?
Responsive Web Design has been a fad but a trend that existed for some time now. To put it simply, responsive design designates a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust light and portable specific screen size. In responsive type, the content can be managed 1 CMS and it is quick, easy and greatest solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is whereas the Adaptive designing steps in the.
What is Adaptive Web page design?
Adaptive design is basically newer concept in the business. Essentially, this technique adapts to what displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the notion that the content remains same, there are certain changes that appear in facets . elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gain popularity in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its best. However, there are certain cons of AWD practice.
Adaptive websites cost more as opposed to the responsive designs
AWD can goof up the full feel of the website if it is not backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it may in brand inconsistency and confuse your target audience when they see different interfaces on varying receptors.
So what’s The Bottomline?
While Responsive design can be the finest solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is much more user-focused. In years to come, much more than 50% of website users will use their mobile devices to surf the and hence it is advisable to blend adaptive web lay-out techniques with responsive elements to leverage broad visibility, engage whatever target visitors and leverage the conversion ratio.
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